Brave, Independent, Unstoppable

Time is not just counted — it is lived. Every detail matters, every choice leaves a mark. More than watches, we create symbols of achievement. Wear your Vittorino and be the maestro of your own story.

Elegance Recognised by the World's Leading Media

GQ Forbes The Guardian Esquire Men's Health Bazaar GQ Forbes The Guardian Esquire Men's Health Bazaar

Aeternum

Elegance that transcends time

Aurea

Subtle luxury, eternal shine

Noctis

Mystery and sophistication in every moment

For Every Occasion

Versatility is what sets a great watch apart. From elegant dinners to relaxed outings, your Poedagar® watch fits perfectly with any occasion.

Model: Aeternum Serenitas®

Casual

Formal

Arrastar

Fortis

Strength, power and commanding design

Redefining What Luxury Means

THE VISION

The story of Poedagar began with a simple question: Why should premium craftsmanship be accessible only to the few? In 2015, we set out to challenge the luxury watch industry where markups of 1000% had become the norm. We envisioned timepieces crafted with the same premium materials as high-end brands, but priced fairly for discerning collectors who value both quality and intelligence.

Premium Materials, Expert Engineering

THE CRAFT

We refused to compromise on quality. Every Poedagar timepiece is meticulously crafted with Sapphire Crystal Glass and 316L Stainless Steel—the same materials used in watches costing ten times more. Our designs blend timeless elegance with precision Japanese movement, creating watches that stand the test of time both in style and durability. This isn't about cutting corners—it's about cutting out unnecessary markups.

A Community of Smart Collectors

THE MOVEMENT

What began as a vision quickly grew into a movement. Over 30,000 collectors worldwide discovered that luxury doesn't have to come with an inflated price tag. These weren't just customers—they were smart enthusiasts who recognized true value and spread the word. Our community grew not through excessive marketing, but through the authentic appreciation of those who understand that intelligence and luxury can go hand in hand.

Expanding the World of Smart Luxury

THE FUTURE

Today, Poedagar stands as proof that luxury is about exceptional materials and craftsmanship—not excessive pricing. We continue to innovate and expand our collections, staying true to our founding principle: luxury should be accessible to those who appreciate it. As we look to the future, we remain committed to creating timepieces that don't just tell time—they tell the world you're someone who values both elegance and intelligence.

Discover Your Model

Between the precise pussy of Argento and the eternal glow of Oro, there are two paths born from the same essence: presence. While Argento translates the analytical mind and the sharp gaze of those who seek excellence in every choice, Oro reflects the serene elegance of those who master time with ease.

Choose the one that carries the weight of your story — with beauty, purpose, and intention.

Sophistication with lines and details that evoke art and refinement.
These watches have been a revelation in the European watchmaking scene.
The brand has been winning hearts since its launch.
I’m in love — even more beautiful than in the photos… Perfect!

Gustavo Zambom

I’ve bought my second watch and I have nothing but praise. Now eagerly waiting for the new collection!!!

Victor Sutter

I was impressed by the quality, robustness and refinement of the watch. I’ve become a customer — and a walking brand ambassador.

Henrique Maia

Stunning watch, it’s already on my wrist! Congratulations on the quality.

Rafael Almeida

Order delivered! The watch exceeded my expectations, from the packaging to every detail of the piece. Thank you very much for the service as well.

Marcelo Guimarães

Impeccable — congratulations. The watch arrived very quickly and the customer service was amazing. The watch is just beyond words — incredible!!!

João Pedro Lemos

wear your freedom

OUR STORY

Beyond Watches

Our passion isn't just for watches, but for well-made, refined, and luxurious products and services in general...

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OUR INSPIRATION

Poedagar Europe draws inspiration from the dialogue between tradition and modernity. Each collection and model receives a name in Latin — a tribute to timeless language, classical knowledge, and the enduring value of that which is made to last.

FAQ

Frequently Asked Questions

Our support team is available from Monday to Saturday, 9:00–19:00.We’re here to help.